KLM Royal Dutch Airlines has launched Economy Comfort, which offers passengers a greater range of seating comfort in Economy Class.

To promote this they made a street marketing campaign in Manchester Airport with infamous Dutch magician Ramana. Passengers passing by saw him sitting on an invisible seat, seemingly floating on air.

Honk for Mammogram awareness..
This is a bit an odd way of raising awareness for breast cancer, but still it didn’t missed its goal. Because women pinching their own breasts is a bit of an eye-catcher..

If you love rap and scifi then this will blow your mind. It’s a video mashup of Battlestar Galactica and the Beastie Boys. Created by Katie King.

The 21st Century Version of a Grade School Joke

Sarkissian Mason has helped the charity Pathways to Housing highlight the reality of homelessness with a life-size digital projection of a homeless man. A message appears asking people to move the virtual person via text message. Then a different video shows a door on the wall with the man moving into a new home. The person that sent the text receives a second message with a code allowing them to donate to the charity. Watch the video here >

via Creativity Online

As an advertisers, be interactive. It sounds cliché , but that is what most consumers want: to communicate and have the feeling that they are important. 13th Street, the channel for thrillers, horror and crime created a horror movie where the protagonist could communicate with a person sitting in the cinema…
So next time you go to the cinema, don’t turn off your cell phone, because you might have a role in the movie..

Frito-Lay is a company that produces potato chips, but it’s extremely concerned about the environment as well. They dream of a world with less waste. That’s why they’ve introduced a bag made from plants so it’s fully compostable. A chips package is designed to fully break down in just 14 weeks.

This is for all design professionals. X-Rite, global leader in color standards (they own Pantone), has a little color challenge for you. Can you get the perfect score?

El nino that ate too much burritos

Clever video showing how much Google wants to be a part of our lives (and swallow us whole)