“Electronic displays have become ubiquitous and replace traditional posters and billboards. Hence they do not only provide a way of showing dynamically updated content, but also means to react implicitly and explicitly to the audience in its vicinity. In order to interact with the target audience, technologies need to be explored capable of identifying the user or his interests / needs”…. and much more at the pervasive advertising workshop in Japan. unfortunatly I can’t be there.

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