To show how easy it is to park the new Ford Ka anywhere we developed a print ad with a special symbol. When put in front of a webcam a 3D model of the car appeared standing on your Metro newspaper. Our Flash developer Paul took this augmented reality ad further than anyone has before by allowing the viewer to drive the Ka and actually park it using the keyboard arrow keys. Try it out for yourself by downloading and printing this PDF > ka-webcam.pdf

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  • Gabriel

    Nice work man !

  • http://www.ogilvy.com giles rhys jones

    i notice it was a bloke driving….

    can i snag the code for this to post up?

  • adam

    the guys at squidder have had augmented cars for a while. Is this the GPL version of FLARToolkit, or have you paid the developers license to ARToolworks? Would love to see the source code.

  • Patou Nuytemans

    Fantastische manier om buzz te creeren.