Smirnoff Original nights is inviting the attendees of a July 10th event in London to shape the event. Via a page on Facebook you can choose the drinks that will be served (as long as it’s Smirnoff?), the tracks the DJ will play and more. The Pet Shop Boys will be playing along with their granddaughter Little Boots. DJ sets from Hot Chip. I like the way they are bringing the online social networking world together with the club scene. Be there or be square (now I’ve really shown my age:). Check out UR The Night at the link below.

• http://www.facebook.com/urthenight