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Tanned ad
May. 31st 2009 | Advertising. Added by Chris Jones0
This magazine insert from Brazil invites the reader to discover who uses and who doesn’t use Sundown suntan lotion. When exposing the image to direct sunlight (UVB rays), the man (who doesn’t use the product) becomes very red, while the woman, with Sundown in her purse and on her body, maintains a healthy colour. The redness goes away once the image is taken away from the light. See a large version here.