• Literally out of the box

    Nov. 18th 2009 | Interactive. Added by Chris Jones2

Now kids can see what their Lego box contains in wonderful 3D thanks to this in-store augmented reality screen.

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  • http://www.fizzcorp.com Ted

    We were in Orlando for vacation a couple of weeks ago. Spent 3+ hours in the Lego store looking at EVERYTHING. The reaction of my son (7yo) to the 3D screens was “Daddy, I’d rather look at the box. You can see more from the pictures than you can on the screen”. it reminded me of the old line – just because you can do something doesn’t mean that you should do it.

  • John

    Looks great – I sured around for a while – the masterpiece was done by a company called metaio – http://www.metaio.com