• Clicks and mortar

    Jan. 12th 2010 | Interactive. Added by Chris Jones4

You’ve seen QR codes everywhere – but never like this. The N. Building in Japan is one huge QR code that becomes a living website thanks to augmented reality on the iPhone.

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  • http://zoesands.tumblr.com Zoe Sands

    This is an amazing piece of creative, but I’m not sure what the business benefit is apart from great worldwide PR online and offline.

  • http://www.1000heads.com/ Molly Flatt

    Well, yes, apart from great worldwide PR online and offline (!) It’s a reminder of the power of pointless size: an old idea, but done really big, the sense of wonder is renewed. Nice.

  • Jan Streitburger

    Adding to that, the act of capturing a massive code to a tiny window in order to use it, is the concept I like. People dwarfed in their environment is traditionally an artistic Asian theme. This is so fitting for the site and the people. Bravo.

  • http://www.designdirector.nl Michiel Ebberink

    you couls also build this appication with gps included. the app starts working when you poit it the right way. ;-) saves you a lot of work.