• Refreshing

    Feb. 10th 2010 | Creative. Added by Inge Bakker1

PepsiCo Inc is looking to freshen up the image of its soda and pledges to pay at least $20 million USD (14. 5 Million EUR) for projects people create to “refresh” their communities. The soft drink will have a heavy social media presence as consumers list their projects online and vote on the winners.

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  • Felipe

    The idea is great, but it was plagiarized from a japanese group that real invented this type of displaying webcams over the screen, as you guys can see by the following link: http://www.youtube.com/watch?v=WfBlUQguvyw
    Pepsi could’ve been more creative to transmit their message, wich is very nice by the way.