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Sun blocked
Mar. 26th 2010 | Creative. Added by Chris Jones0
The Clare Oliver Challenge, held between Monday 21st December 2009 to Sunday 31st January 2010, invited Australians to “Ban the Tan this summer”, urging sunbathers to keep their skin safe while raising funds through the Clare Oliver Melanoma Fund for urgently needed melanoma research. The campaign included an ambient display on the beach, using the sun to produce the message in shadow, “Take a Break from the Sun”. Nice idea.