Apr. 13th 2010 | Creative. Added by Chris Jones3
Great idea from Ogilvy Brazil to make drinkers aware of the real cost of drunk driving.
The belief that ‘I am alright. I wont meet with an accident.’ makes someone confident and starts driving. The person gets high after 15 or 30 minutes and might go out of control. This warning of ‘bill/s’ probably helps!!
I have been associated with making of a documentary on road safety and I am thrilled by this idea.
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