• Life’s a Game

    Aug. 13th 2010 | Interactive. Added by Chris Jones1

This is a trailer for a new online game for Barclays Bank by BBH London and B-Reel. You can read the story behind the campaign here. 56 Sage Street is a “point and click game set in a vast city, where you’re free to explore and click on hundreds of destinations. With each click you’ll find work, places to stay, new challenges and contacts to help you make it”. The game is aimed at teenagers hence the Grand Theft Auto style ambience.

  • joey g

    Production-wise, it looks pretty cool … conceptually, I, uh, already have a job. I even get, uh, really paychecks.