• Fiathless

    Aug. 20th 2010 | Advertising. Added by Chris Jones2

Fiat and dance group Faithless teamed up for this 3 minute promercial that appeared on UK TV during the Big Brother reality show. It took up the entire commercial break. With musicians selling less and less CDs this is one step beyond just licensing your tracks. Sell out or smart move? You decide.

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  • http://www.thestrategyweb.com Martin Meyer-Gossner

    Good music, nice execution, cool dance-group. Nevertheless… it reminds me of the good old AUDI commercial with Elvis. If you want to have a look… http://www.youtube.com/watch?v=Nbp_TtE5wMM

  • http://www.benbrady.co.uk Ben

    Nice combination of music and creative advertising. regarding smart move or sell out, There are full channels dedicated to music promo videos, and by teaming up like this I think it’s definately a very smart move.