• asics New York City Marathon ‘support your marathoner’

    Nov. 19th 2010 | Creative. Added by Bas Derks0

Things get interesting when digital technology meets real life. That was the secret behind Wieden + Kennedy’s Nike Chalkbot initiative at the Tour de France, the Coca-Cola real-life Facebook Likes campaign in Israel and Conan O’Brien’s Foursquare-enabled blimp. Asics and agency Vitro took a page from the digital/real-life playbook with a program for the New York City Marathon.

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