• Leo Burnett: David On Demand

    Dec. 16th 2010 | Creative. Added by Tom van Zijl1

A video case study outlining the success of an unprecedented social media experiment – allowing users to control the actions of a man through Twitter and view the experiment live via 24/7 video streaming through his webcam. A never before seen look into the Cannes advertising festival.

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  • http://jkre8.com Jon Gifford

    Ahhh! Just like the opening of a can of Schweppes, the Mad Men really, truly want you to know they grasp your emotions.

    Sadly, since the social and open-source tactics of the interweb have eluded the irritable bowel crowd for so long, Dave and his increasingly amusing dark masters are reduced to this.

    Ahhh! What an elegant tie-in with Cannes. Not to mention current public sentiment on immigration and funny last names.

    Apparently, someone heard “impermanence” and thought, “Yeah man. Just like ‘EDtv’ Totally.”

    Good luck analog ‘broos’.

    Oops. Forgot to google ‘broos’.

    That IS what the kids are saying these days, right?