• A commercial in fewer than 140 characters

    Apr. 11th 2012 | Interactive. Added by Bas Derks1

To launch Smart Argentina’s Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever “Twitter commercial.” Visitors to Smart Argentina’s Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.

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  • http://twitter.com/daanvanrossum Daan van Rossum

    Incredible. Probably the most creative use of the Twitter timeline I’ve seen.