A commercial in fewer than 140 characters
Apr. 11th 2012 | Interactive. Added by Bas Derks1
To launch Smart Argentina’s Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever “Twitter commercial.” Visitors to Smart Argentina’s Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.