Lego can be used to create incredibly complex models – but it is amazing what you can do with just a few bricks. The classic toy has been used to minimalist effect in a new ad campaign based on classic cartoons called simply Imagine. Cleverly using colours and proportion, the pictures simplify the characters down to their essence. Even without facial features they are recognisable in their groups as the distinctive elements of their size or clothing are included in the models.

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