After being unemployed for a decade, Kool-Aid Man is back on the job in a new ad campaign which promises to deliver “more smiles per gallon,” and win the race against soda.

The new campaign marks the return of the live action mascot who was first introduced in 1975. The live Kool-Aid Man had been absent from the company’s advertising since the late 90’s, after losing his job to a (creepier) 3D-animated version of himself.

“Oh, Yeah!”