A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated.
How is this possible, you ask? Well, they sort of cheated. Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SIor on lexus.com/stunning.
Switcheroo let’s you take over your friends FB-page.
Oct. 9th 2012 | Interactive. Added by Paul van de Woestijne0
Switcheroo by V Energy lets you update your friend’s Facebook status for one hour. And vice versa.
Be nice, be funny: www.v-switcheroo.com
For TNT’s newest crime-solving show Perception the agency Breakfast revived a sign technology of yesteryear to create an anagram-finding experience on the streets of New York.
See and hear your image via 40,000 dots spinning from black to white at 30 FPS!
As part of the promotion of the sets of Star Wars toys, Lego has built a huge barrel organ.
The construction took 20,000 LEGO bricks to make, and when the barrel of the organ is turned it plays the Star Wars theme tune.