Wanting to promote its side assist feature, which warns you about any incoming danger before you might actually see it, it created a YouTube video which prompts you to place your mouse pointer on the ticker itself. The idea is that seeing the preview of the video alerts you to what’s going to happen later, which is exactly what side assist does.

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

Or the doorbell.

Radio station 98FM ad.

Created by:Kitchen Leo Burnett Oslo, Norway

It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed.

• See full SOS condoms campaign

Very clever.

This series of print ads plays on the airport codes displayed on luggage tags when you travel. Every time you check baggage, the airline gives you a tag that includes a three digit letter code which represents the airport you’re flying to. Expedia has manipulated these codes to read like messages. For instance, “BON” “VOI” and “AGE.”

See what world-famous artist Liu Bolin, known for painting himself so that he looks invisible, did with the new 2013 Ford Fusion print ads!