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	<title>Blogilvy &#187; Advertising</title>
	<atom:link href="http://www.blogilvy.nl/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blogilvy.nl</link>
	<description>Advertising is only evil when it advertises evil things.</description>
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		<item>
		<title>The Dog Strikes Back: 2012 Volkswagen Super Bowl Commercial</title>
		<link>http://www.blogilvy.nl/2012/02/01/the-dog-strikes-back-2012-volkswagen-super-bowl-commercial/</link>
		<comments>http://www.blogilvy.nl/2012/02/01/the-dog-strikes-back-2012-volkswagen-super-bowl-commercial/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 21:54:06 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4344</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] In this extended version of Volkswagen 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance. What do you think?]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/02/01/the-dog-strikes-back-2012-volkswagen-super-bowl-commercial/">Visit the blog entry to see the video.]</a></p>
<p>In this extended version of Volkswagen 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance. What do you think?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/02/01/the-dog-strikes-back-2012-volkswagen-super-bowl-commercial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ultimate truck ad</title>
		<link>http://www.blogilvy.nl/2012/01/31/the-ultimate-truck-ad/</link>
		<comments>http://www.blogilvy.nl/2012/01/31/the-ultimate-truck-ad/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:06:07 +0000</pubDate>
		<dc:creator>Sascha</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4334</guid>
		<description><![CDATA[<a href="http://www.blogilvy.nl/2012/01/31/the-ultimate-truck-ad/" title="The ultimate truck ad"><img src="http://www.blogilvy.nl/wp-content/uploads/trucks_ogilvy1.jpg" width="490" height="340" alt="The ultimate truck ad" style="float:left;padding:0 10px 10px 0;" ></a>]]></description>
			<content:encoded><![CDATA[<a href="http://www.blogilvy.nl/2012/01/31/the-ultimate-truck-ad/" title="The ultimate truck ad"><img src="http://www.blogilvy.nl/wp-content/uploads/trucks_ogilvy1.jpg" width="490" height="340" alt="The ultimate truck ad" style="float:left;padding:0 10px 10px 0;" ></a>]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/31/the-ultimate-truck-ad/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Explore Your World</title>
		<link>http://www.blogilvy.nl/2012/01/16/explore-your-world/</link>
		<comments>http://www.blogilvy.nl/2012/01/16/explore-your-world/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 10:59:19 +0000</pubDate>
		<dc:creator>Inge Bakker</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Motion]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4294</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]Really nice video from Google promoting their Maps product. “Sometimes getting there can be half the fun. Use Google Maps to explore your world and get to your destination on time.”]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/16/explore-your-world/">Visit the blog entry to see the video.]</a>Really nice video from Google promoting their Maps product. “Sometimes getting there can be half the fun. Use Google Maps to explore your world and get to your destination on time.”</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/16/explore-your-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Stop using newspaper. Nikol Window Cleaning Wet Wipes.</title>
		<link>http://www.blogilvy.nl/2012/01/12/stop-using-newspaper-nikol-window-cleaning-wet-wipes/</link>
		<comments>http://www.blogilvy.nl/2012/01/12/stop-using-newspaper-nikol-window-cleaning-wet-wipes/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 08:32:08 +0000</pubDate>
		<dc:creator>Sascha</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4266</guid>
		<description><![CDATA[<a href="http://www.blogilvy.nl/2012/01/12/stop-using-newspaper-nikol-window-cleaning-wet-wipes/" title="Stop using newspaper. Nikol Window Cleaning Wet Wipes."><img src="http://www.blogilvy.nl/wp-content/uploads/nikol_obama1.jpg" width="2233" height="3000" alt="Stop using newspaper. Nikol Window Cleaning Wet Wipes." style="float:left;padding:0 10px 10px 0;" ></a>Cristal clear ad by Gitam BBDO, Tel Aviv. &#160;]]></description>
			<content:encoded><![CDATA[<a href="http://www.blogilvy.nl/2012/01/12/stop-using-newspaper-nikol-window-cleaning-wet-wipes/" title="Stop using newspaper. Nikol Window Cleaning Wet Wipes."><img src="http://www.blogilvy.nl/wp-content/uploads/nikol_obama1.jpg" width="2233" height="3000" alt="Stop using newspaper. Nikol Window Cleaning Wet Wipes." style="float:left;padding:0 10px 10px 0;" ></a><p>Cristal clear ad by <a title="Gitam BBDO" href="http://www.gitam.co.il/" target="_blank">Gitam BBDO</a>, Tel Aviv.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/12/stop-using-newspaper-nikol-window-cleaning-wet-wipes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Best Test Drive Ever. Period.</title>
		<link>http://www.blogilvy.nl/2012/01/11/the-best-test-drive-ever-period/</link>
		<comments>http://www.blogilvy.nl/2012/01/11/the-best-test-drive-ever-period/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:06:13 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4263</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Mini asked you to describe The Best Test Drive Ever. Period. in just six words, and you did. From thousands of entries only one rose to the top, and mini made it a reality. Congratulations to [...]]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/11/the-best-test-drive-ever-period/">Visit the blog entry to see the video.]</a></p>
<p>Mini asked you to describe The Best Test Drive Ever. Period. in just six words, and you did. From thousands of entries only one rose to the top, and mini made it a reality. Congratulations to Mathew Foster, whose description was picked as #1 in The Best Test Drive Ever. Period.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/11/the-best-test-drive-ever-period/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AXE ANARCHY: THE GRAPHIC NOVEL</title>
		<link>http://www.blogilvy.nl/2012/01/03/axe-anarchy-the-graphic-novel/</link>
		<comments>http://www.blogilvy.nl/2012/01/03/axe-anarchy-the-graphic-novel/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 14:32:20 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4220</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Check out the Graphic Novel written by you at http://youtube.com/axe]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/03/axe-anarchy-the-graphic-novel/">Visit the blog entry to see the video.]</a></p>
<p>Check out the Graphic Novel written by you at <a title="http://youtube.com/axe" dir="ltr" href="http://www.youtube.com/redirect?q=http%3A%2F%2Fyoutube.com%2Faxe&amp;session_token=aKQvrBw7i5_NSZwF50_jdaTHkXB8MTMyNTY4NzQwOEAxMzI1NjAxMDA4" rel="nofollow" target="_blank" data-redirect-href-updated="true">http://youtube.com/axe</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/03/axe-anarchy-the-graphic-novel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Feel Good by Kleenex</title>
		<link>http://www.blogilvy.nl/2011/12/28/feel-good-by-kleenex/</link>
		<comments>http://www.blogilvy.nl/2011/12/28/feel-good-by-kleenex/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 08:58:48 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4203</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] In the spirit of the season, watch how an uplifting touch from Kleenex made &#8216;sick people&#8217; feel good!]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2011/12/28/feel-good-by-kleenex/">Visit the blog entry to see the video.]</a></p>
<p>In the spirit of the season, watch how an uplifting touch from Kleenex made &#8216;sick people&#8217; feel good!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2011/12/28/feel-good-by-kleenex/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>A MINI Random Act of Kindness</title>
		<link>http://www.blogilvy.nl/2011/12/21/a-mini-random-act-of-kindness/</link>
		<comments>http://www.blogilvy.nl/2011/12/21/a-mini-random-act-of-kindness/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 12:34:18 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4191</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] In an act of holiday spirit and kindness, MINI Canada marked three-foot helium balloons with a message that said, &#8220;YOUR MINI IS PARKED HERE&#8221; and attached to every MINI parked in the lot. When MINI drivers [...]]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2011/12/21/a-mini-random-act-of-kindness/">Visit the blog entry to see the video.]</a></p>
<p>In an act of holiday spirit and kindness, MINI Canada marked three-foot helium balloons with a message that said, &#8220;YOUR MINI IS PARKED HERE&#8221; and attached to every MINI parked in the lot. When MINI drivers were done their shopping, they were able to simply scan the sea of automobiles and easily pick out their MINI, giving them the ability to &#8220;unpark&#8221; faster and get back on the road.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2011/12/21/a-mini-random-act-of-kindness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Living things</title>
		<link>http://www.blogilvy.nl/2011/11/30/living-things/</link>
		<comments>http://www.blogilvy.nl/2011/11/30/living-things/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 15:58:33 +0000</pubDate>
		<dc:creator>Inge Bakker</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4028</guid>
		<description><![CDATA[<a href="http://www.blogilvy.nl/2011/11/30/living-things/" title="Living things"><img src="http://www.blogilvy.nl/wp-content/uploads/hema.jpg" width="700" height="399" alt="Living things" style="float:left;padding:0 10px 10px 0;" ></a>Wait and see what happens&#8230;]]></description>
			<content:encoded><![CDATA[<a href="http://www.blogilvy.nl/2011/11/30/living-things/" title="Living things"><img src="http://www.blogilvy.nl/wp-content/uploads/hema.jpg" width="700" height="399" alt="Living things" style="float:left;padding:0 10px 10px 0;" ></a><p>Wait and see what happens<em>&#8230;</em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>An unexpected Christmas present?</title>
		<link>http://www.blogilvy.nl/2011/11/29/an-unexpected-christmas-present/</link>
		<comments>http://www.blogilvy.nl/2011/11/29/an-unexpected-christmas-present/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 12:27:47 +0000</pubDate>
		<dc:creator>Sascha</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4015</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Do you have a junior version of yourself somewhere out there? Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names of the targeted guys, with the [...]]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2011/11/29/an-unexpected-christmas-present/">Visit the blog entry to see the video.]</a></p>
<p>Do you have a junior version of yourself somewhere out there?</p>
<p>Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names of the targeted guys, with the addition of “Jr” and a baby photo…</p>
<p>They then set about “friend requesting” those guys from the fake profiles, hoping to create some interesting reactions and raise awareness at the same time. Created by<a title="Age Isobar Sao Paulo" href="http://www.ageisobar.com.br/" target="_blank"> Age Isobar Sao Paulo</a>.</p>
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