Explore an interactive and ever-growing collection about the Internet and its remarkable graphic interface: the World Wide Web. By the way: there’s no building. Needless to say, it’s a collection that only exists online. You can even upload your on museum pieces. And there is no admission fee!

On the 21st and 22nd of september 2012, SNCF Group, the European leader in high-speed passenger rail services, has invited the folks of Lyons to take a quick look at Brussels to celebrate SNCF’s direct high-speed line wich links the two cities in just 3 hours 20 minutes.

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.

However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

Mayo DraftFCB created their own smart version of the Skip Ad button on YouTube for a environmental care agency in Chile. The ad showcases environmental messages that challenge you to either skip the ad or skip the behaviour.

A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated.

How is this possible, you ask? Well, they sort of cheated. Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SIor on lexus.com/stunning.

Switcheroo by V Energy lets you update your friend’s Facebook status for one hour. And vice versa.
Be nice, be funny: www.v-switcheroo.com

The “Water Light Graffiti” is a surface made of thousands of LED illuminated by the contact of water. You can use a paintbrush, a water atomizer, your fingers or anything damp to sketch a brightness message or just to draw. Water Light Graffiti is a wall for ephemeral messages in the urban space without deterioration. A wall to communicate and share magically in the city.
More pictures and details on Digitalarti : bit.ly/O2v7aw

Volkswagen Street Quest is a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using Google’s Street View application.

For TNT’s newest crime-solving show Perception the agency Breakfast revived a sign technology of yesteryear to create an anagram-finding experience on the streets of New York.

See and hear your image via 40,000 dots spinning from black to white at 30 FPS!

Robo-Rainbow is one of Akay his “Instruments of Mass Destructions”, a.k.a. “complicated technical solutions to aide in simple acts of vandalism”.