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	<title>Blogilvy &#187; Interactive</title>
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	<link>http://www.blogilvy.nl</link>
	<description>Advertising is only evil when it advertises evil things.</description>
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		<item>
		<title>Red Hot Chili Peppers: Interactive Music Video</title>
		<link>http://www.blogilvy.nl/2012/02/07/red-hot-chili-peppers-interactive-music-video/</link>
		<comments>http://www.blogilvy.nl/2012/02/07/red-hot-chili-peppers-interactive-music-video/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 21:57:07 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4377</guid>
		<description><![CDATA[The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers.]]></description>
			<content:encoded><![CDATA[<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://c.gigcount.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEzMjg2NTE3MzcwMzgmcHQ9MTMyODY1MTczOTc3MCZwPTEwNTM3NDImZD1yaGNwd2lkZ2V*JTJmcmhjcHdpZGdldCZn/PTMmbz*1YzczOTA3NDI4Y2Y*NDQ1YTc3ZWIwNTdlNWYwNzMzYyZvZj*w.gif" alt="" width="0" height="0" border="0" /><object id=" RHCPs Look Around Interactive Video" width="574" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="high" /><param name="flashVars" value="gig_cfg=rhcpwidget&amp;crtr=1&amp;gig_lt=1328651737038&amp;gig_pt=1328651739770&amp;gig_g=3&amp;gig_cfg=rhcpwidget&amp;gig_crtr=1" /><param name="src" value="http://download.wbr.com/rhcp/ivideo/rhcp-widget.swf" /><param name="flashvars" value="gig_cfg=rhcpwidget&amp;crtr=1&amp;gig_lt=1328651737038&amp;gig_pt=1328651739770&amp;gig_g=3&amp;gig_cfg=rhcpwidget&amp;gig_crtr=1" /><param name="pluginspage" value="http://www.macromedia.com/go/getflashplayer" /><embed id=" RHCPs Look Around Interactive Video" width="574" height="380" type="application/x-shockwave-flash" src="http://download.wbr.com/rhcp/ivideo/rhcp-widget.swf" quality="high" flashVars="gig_cfg=rhcpwidget&amp;crtr=1&amp;gig_lt=1328651737038&amp;gig_pt=1328651739770&amp;gig_g=3&amp;gig_cfg=rhcpwidget&amp;gig_crtr=1" flashvars="gig_cfg=rhcpwidget&amp;crtr=1&amp;gig_lt=1328651737038&amp;gig_pt=1328651739770&amp;gig_g=3&amp;gig_cfg=rhcpwidget&amp;gig_crtr=1" pluginspage="http://www.macromedia.com/go/getflashplayer" /></object></p>
<p>The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/02/07/red-hot-chili-peppers-interactive-music-video/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Nike &#8211; The Film Room</title>
		<link>http://www.blogilvy.nl/2012/02/06/nike-the-film-room/</link>
		<comments>http://www.blogilvy.nl/2012/02/06/nike-the-film-room/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:16:36 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4375</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] The Film Room is part green screen, part half court, 100% education. Kids watch a pro performing a signature move, and with the help of Nike coaches, analyze each step. Next, they try to perform the [...]]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/02/06/nike-the-film-room/">Visit the blog entry to see the video.]</a></p>
<p>The Film Room is part green screen, part half court, 100% education. Kids watch a pro performing a signature move, and with the help of Nike coaches, analyze each step. Next, they try to perform the move themselves on the half court. As they perform the move, HD cameras capture their movements and a custom-built algorithm breaks down each frame. Within minutes, participants receive a personalized 18 x 24” Nike Basketball poster, starring themselves.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/02/06/nike-the-film-room/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mercedes Key To Viano Campaign</title>
		<link>http://www.blogilvy.nl/2012/02/06/mercedes-key-to-viano-campaign/</link>
		<comments>http://www.blogilvy.nl/2012/02/06/mercedes-key-to-viano-campaign/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:53:37 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4370</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Mercedes-Benz created an interactive outdoor event on digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan &#8220;Key to Viano&#8221;, passers-by were offered the [...]]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/02/06/mercedes-key-to-viano-campaign/">Visit the blog entry to see the video.]</a></p>
<p>Mercedes-Benz created an interactive outdoor event on digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan &#8220;Key to Viano&#8221;, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/02/06/mercedes-key-to-viano-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Immersive 3D Ads</title>
		<link>http://www.blogilvy.nl/2012/02/03/3d-ad-for-bmw/</link>
		<comments>http://www.blogilvy.nl/2012/02/03/3d-ad-for-bmw/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 08:00:34 +0000</pubDate>
		<dc:creator>Paul van de Woestijne</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4361</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Viewers can explore the Samsung Galaxy S II as if it were in the palm of their hand, empowering them to make purchase decisions without ever visiting a store.]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/02/03/3d-ad-for-bmw/">Visit the blog entry to see the video.]</a></p>
<p>Viewers can explore the Samsung Galaxy S II as if it were in the palm of their hand, empowering them to make purchase decisions without ever visiting a store.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/02/03/3d-ad-for-bmw/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Kinect effect</title>
		<link>http://www.blogilvy.nl/2012/02/02/kinect-effect/</link>
		<comments>http://www.blogilvy.nl/2012/02/02/kinect-effect/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 10:00:12 +0000</pubDate>
		<dc:creator>Paul van de Woestijne</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4339</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] See the future possibilities of Kinect that go beyond the expected, into truly amazing things that people around the world are beginning to imagine.]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/02/02/kinect-effect/">Visit the blog entry to see the video.]</a></p>
<p>See the future possibilities of Kinect that go beyond the expected, into truly amazing things that people around the world are beginning to imagine.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/02/02/kinect-effect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Totoya Creatures</title>
		<link>http://www.blogilvy.nl/2012/01/26/totoya-creatures/</link>
		<comments>http://www.blogilvy.nl/2012/01/26/totoya-creatures/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:38:04 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4331</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Totoya Creatures are the combination of the new and old. They are the next generation of plush toys: soft and digital pets for kids. It plays tunes, repeats voice with effects, pretends being a cyclops and [...]]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/26/totoya-creatures/">Visit the blog entry to see the video.]</a></p>
<p>Totoya Creatures are the combination of the new and old. They are the next generation of plush toys: soft and digital pets for kids. It plays tunes, repeats voice with effects, pretends being a cyclops and likes when you comb his hair. Manufactured with natural user interface and child-safe materials.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/26/totoya-creatures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Couple Up to Buckle Up</title>
		<link>http://www.blogilvy.nl/2012/01/24/couple-up-to-buckle-up/</link>
		<comments>http://www.blogilvy.nl/2012/01/24/couple-up-to-buckle-up/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:30:59 +0000</pubDate>
		<dc:creator>Paul van de Woestijne</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4327</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] The 2 For 1 offer it takes 2 to see.]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/24/couple-up-to-buckle-up/">Visit the blog entry to see the video.]</a></p>
<p>The 2 For 1 offer it takes 2 to see.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/24/couple-up-to-buckle-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Still Life</title>
		<link>http://www.blogilvy.nl/2012/01/24/still-life/</link>
		<comments>http://www.blogilvy.nl/2012/01/24/still-life/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 09:00:33 +0000</pubDate>
		<dc:creator>Paul van de Woestijne</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4323</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Beautiful interactive still life project.]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/24/still-life/">Visit the blog entry to see the video.]</a></p>
<p>Beautiful interactive still life project.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/24/still-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The sound of Amnesty</title>
		<link>http://www.blogilvy.nl/2012/01/23/the-sound-of-amnesty/</link>
		<comments>http://www.blogilvy.nl/2012/01/23/the-sound-of-amnesty/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 11:12:01 +0000</pubDate>
		<dc:creator>Paul van de Woestijne</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4319</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Smart campaign for Amnesty International using Shazam.]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/23/the-sound-of-amnesty/">Visit the blog entry to see the video.]</a></p>
<p>Smart campaign for Amnesty International using Shazam.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/23/the-sound-of-amnesty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Buddy Stamp</title>
		<link>http://www.blogilvy.nl/2012/01/17/the-buddy-stamp/</link>
		<comments>http://www.blogilvy.nl/2012/01/17/the-buddy-stamp/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 08:34:38 +0000</pubDate>
		<dc:creator>Bas Derks</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://www.blogilvy.nl/?p=4304</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.] Our fun, engaging and responsible digital innovation for Turquoise Cottage &#8211; The Buddy Stamp!]]></description>
			<content:encoded><![CDATA[<p>[There is a video that cannot be displayed in this feed. <a href="http://www.blogilvy.nl/2012/01/17/the-buddy-stamp/">Visit the blog entry to see the video.]</a></p>
<p>Our fun, engaging and responsible digital innovation for Turquoise Cottage &#8211; The Buddy Stamp!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.blogilvy.nl/2012/01/17/the-buddy-stamp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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