When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible.

An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children.

Tokyo department store Takashimaya has teamed up with Dr Hiroshi Ishiguro of Osaka University to install a new visual merchandising concept using a lifelike android mannequin that has shoppers stopping in their tracks. Used as a Valentines Day promotion, the female android mannequin smiles, nods and even yawns as it interacts with passersby.

The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers.

The Film Room is part green screen, part half court, 100% education. Kids watch a pro performing a signature move, and with the help of Nike coaches, analyze each step. Next, they try to perform the move themselves on the half court. As they perform the move, HD cameras capture their movements and a custom-built algorithm breaks down each frame. Within minutes, participants receive a personalized 18 x 24” Nike Basketball poster, starring themselves.

• Interaction Awards Winner 2012

Mercedes-Benz created an interactive outdoor event on digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Viewers can explore the Samsung Galaxy S II as if it were in the palm of their hand, empowering them to make purchase decisions without ever visiting a store.

See the future possibilities of Kinect that go beyond the expected, into truly amazing things that people around the world are beginning to imagine.

Totoya Creatures are the combination of the new and old. They are the next generation of plush toys: soft and digital pets for kids. It plays tunes, repeats voice with effects, pretends being a cyclops and likes when you comb his hair. Manufactured with natural user interface and child-safe materials.

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