Dentyne thinks we should spend more time together. Instead of visiting websites. That’s why they have created a 3-minute website. After those three minutes, the website shuts down and you will have some more time to hang out with your friends.

Oh, and for the real lifehacker: of course it would be even more efficient not to visit the website, but then you wouldn’t be able to check out their new ad campaign. Also linking online to offline.