Clicks and mortar
Jan 12th, 2010 | Interactive
Added by Chris Jones
You’ve seen QR codes everywhere – but never like this. The N. Building in Japan is one huge QR code that becomes a living website thanks to augmented reality on the iPhone.
4 responses so far ↓
Zoe Sands
This is an amazing piece of creative, but I’m not sure what the business benefit is apart from great worldwide PR online and offline.
Molly Flatt
Well, yes, apart from great worldwide PR online and offline (!) It’s a reminder of the power of pointless size: an old idea, but done really big, the sense of wonder is renewed. Nice.
Jan Streitburger
Adding to that, the act of capturing a massive code to a tiny window in order to use it, is the concept I like. People dwarfed in their environment is traditionally an artistic Asian theme. This is so fitting for the site and the people. Bravo.
Michiel Ebberink
you couls also build this appication with gps included. the app starts working when you poit it the right way.
saves you a lot of work.
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